Seetin Design
Blu Dot, 715 Lexington
W02

Blu Dot, 715 Lexington

715 Lexington Ave, Manhattan

Blu Dot's second New York store fills three levels and about 14,000 square feet at 58th and Lexington. Peterson Rich Office cut a hole through the slab and dropped a steel stair into it to tie the showroom floors together, then had the whole thing painted one tomato red: stringers, treads, guards and handrails.

“A graphic steel stair, inserted into a dramatic slab cut, physically and visually connects the main showrooms.”Peterson Rich Office, project description

We built the stair and the millwork for Hirsch Construction. A one-color stair hides nothing. Every weld, every plate edge and every handrail bracket reads, so all of it had to be clean before paint, and it was set through a slab opening in a working building on Lexington Avenue.

The showroom made the Dezeen Awards 2024 longlist for large retail interiors.

Coverage
Photos
Looking down the run
Stringers and treads between the perforated walls
Treads and guards from the top landing
Upper landing
Built for